LinkedIn ad specs and size

Learn everything you need to know about LinkedIn ad specs and size, from sponsored content ads to display ads. This complete guide covers the specifications for each ad format, ad size best practices, and targeting options for effective LinkedIn advertising. Whether you’re a beginner or an advanced advertiser, this guide has something for everyone.

LinkedIn Ad Specs

LinkedIn offers a variety of ad formats, each with its own specifications. Here are the most common ad formats and their specifications:

Sponsored Content Ads

Sponsored content ads are the most common ad format on LinkedIn. They appear in users’ feeds and look like regular LinkedIn posts. Sponsored content ads can be images, videos, or carousel ads.

  • Image ads: Minimum size of 400 x 400 pixels and maximum size of 1920 x 1080 pixels. The recommended aspect ratio is 1.91:1.
  • Video ads: Minimum resolution of 360p and a maximum resolution of 1080p. Videos must be less than 30 minutes long and less than 200 MB in size.
  • Carousel ads: Minimum of 2 cards and a maximum of 10 cards. Each card can have an image or a video. Images must be a minimum of 400 x 400 pixels and videos must be a minimum resolution of 360p.
LinkedIn ad specs and size
LinkedIn ad specs and size

Sponsored InMail Ads

Sponsored InMail ads are personalized messages that are sent directly to users’ LinkedIn inboxes. They can include text, images, videos, and custom call-to-action (CTA) buttons.

  • Image ads: Minimum size of 300 x 250 pixels and maximum size of 1080 x 1080 pixels.
  • Video ads: Minimum resolution of 360p and a maximum resolution of 1080p. Videos must be less than 30 minutes long and less than 200 MB in size.

Display Ads

Display ads are banner ads that appear on the right-hand side of LinkedIn pages.

  • Medium rectangle ads: 300 x 250 pixels
  • Leaderboard ads: 728 x 90 pixels
  • Skyscraper ads: 160 x 600 pixels

LinkedIn Ad Size

Now that we’ve covered the specifications for each ad format, let’s talk about ad size. While LinkedIn has specific size requirements for each ad format, it’s also important to consider the size of your ad in relation to the rest of the page.

https://business.linkedin.com/marketing-solutions/ads

For sponsored content ads, the ideal size is around 1200 x 627 pixels, which is the size of a standard LinkedIn post. This allows your ad to blend in seamlessly with users’ feeds.

For display ads, it’s important to consider the size of the ad in relation to the rest of the page. You want your ad to stand out, but you don’t want it to be so large that it looks out of place. A good rule of thumb is to keep your display ad size around 20% of the total page size.

Targeting Your LinkedIn Ads

In addition to ad specs and size, targeting is a crucial aspect of LinkedIn advertising. Here are some targeting options to consider:

  • Demographics: You can target users based on their job title, company size, industry, location, and more.
  • Interests: You can target users based on their LinkedIn activity, such as groups they’ve joined or content they’ve engaged with.
  • Matched Audiences: You can upload a list of email addresses or LinkedIn IDs and target users who match that list.
  • Lookalike Audiences: You can target users who are similar to your existing customers or contacts.

Conclusion

When creating LinkedIn ads, it’s important to pay attention to ad specs, ad size, and targeting options. By following these guidelines and best practices, you can create effective LinkedIn ads that reach your target audience and achieve your marketing goals.

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One thought on “The Ultimate Guide to LinkedIn Ad Specs and Size: From Beginner to Advanced: 03”
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